Sooo, you want to start a blog?
Where do you start, what will my audience like to read about me or my business? How does this convert to calls, emails, website visits or better still, sales? Let’s start from the very beginning…
What is a blog post?
According to marketing software gurus, HubSpot:
Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost traffic, brand awareness, credibility, conversions, and revenue.
Here’s an informative guide from HubSpot on 17 Blogging Mistakes to Avoid in 2021.
What should you write about?
With your audience in mind, write about you (your profile and experience) and your business (what you do, what products or services you offer). And importantly, how you show your customers and potential customers how you can solve their problem – how you can make their life easier.
PRO TIP: Make sure your blogs feel personable. Infuse your personality without eclipsing the topic!
Where to find inspiration!
If you’re struggling to find inspiration for your monthly blog, you can search or browse through 1000s of articles to download right now. You can edit them and make them uniquely yours with Partica!
There is a range of free content available too, so check out Partica here.
With just one blog, you can:
- Publish it to your website
- Promote the blog on your social channels
- Promote your blog via your eNewsletter
- Ask leaders in your industry to re-publish your blog
- And more, ask us how!
Do you need a copywriter?
For a myriad of reasons, you may not have the time or inclination to write or publish blogs, but you understand the power of great content in published blogs.
I have access to a range of professional copywriters, so get in touch if you need this service.
Want to know more?
Get in touch today if you’d like to schedule in your website’s regular security maintenance:
- Contact us
- Book directly into my calendar for a free 30-minute consultation
- Download ‘Digital Marketing 101’ for expert tips for your business